The LipLock is 15" overall with a 12" x 2" x 3" body and weights about 20oz.  An aluminum bar creates a spine that the lip and the hook hangers are mounted to.  A fish is not going to break this bait in half!  There are 2 line attachment points that allow for different depths and actions.  The action is nothing short of 'supernatural' with lots of bounce and wander.  There is one thing we can guarantee.....the fish have never seen anything like this before!